THE CROWN HAS BEEN PASSED! Vice Ganda Now Running ‘It’s Showtime’ With ABS-CBN’s Approval — Fans Call Her The New Bossing!

In a stunning and unprecedented move that has shaken the Philippine entertainment industry, ABS-CBN has officially given Vice Ganda full creative control over ‘It’s Showtime,’ making the Unkabogable Star the most powerful figure in the network’s noontime programming. Fans are now hailing her as “The New Bossing” — a title once exclusively associated with comedy king Vic Sotto.

The announcement, confirmed through both internal sources and subtle clues during recent live episodes, has sparked massive fan celebration, online debate, and industry buzz, all pointing to one clear truth: Vice Ganda is no longer just a host — she’s now the Queen who runs the show.

From Star to Powerhouse: The Rise of Vice Ganda

It’s been over a decade since Vice Ganda joined the hosting panel of It’s Showtime, bringing with her a unique blend of comedy, courage, and candidness that quickly redefined what Filipino noontime TV could look like.

Over the years, she transformed from a stand-up comedian into a box-office queen, hitmaker, beauty mogul, and now a showrunner.

“She earned it. Every laugh, every trending moment, every risk — Vice built this show with her bare hands,” said a longtime staffer of the program.

Indeed, since the exit of rival trio Tito, Vic & Joey from Eat Bulaga! and the reshuffling of noontime shows across networks, It’s Showtime has remained the strongest and most talked-about contender — largely because of Vice Ganda’s magnetic leadership on-air and off.

The Big Reveal: How Viewers Found Out

While no formal press conference was held, the shift became evident through a series of powerful changes seen on the show in recent months:

• Segments with Vice Ganda’s name prominently featured, like “EXpecially For You” and “Vice’s Verdict.”
• A notable increase in unscripted, emotionally driven moments, reflecting Vice’s authentic style.
• New production design and themes reportedly approved directly by Vice herself.
• Behind-the-scenes reports confirming that Vice now has final say on creative direction, guest selection, and segment development.

And finally, during a recent live episode, co-host Jhong Hilario jokingly declared:

“Si Vice na talaga ang Bossing ng Showtime!”

The audience roared in agreement. Social media exploded.

Fans React: “VICE GANDA IS THE MOMENT — SHE DESERVES THIS!”

Netizens wasted no time reacting to the confirmation. The hashtag #ViceTheBoss quickly trended, with fans posting throwbacks of Vice’s early hosting days, her most iconic TV moments, and fan art portraying her with a crown and scepter.

“She carried the show through highs and lows. She deserves to run it!”
“Not just a host anymore — Vice is THE BRAND.”
“ABS-CBN knows power when they see it. Salute to the Unkabogable Queen!”

Even celebrities chimed in.
Anne Curtis, who has shared the stage with Vice for over a decade, posted on Instagram:

“To my sis who’s always been the heart and soul of Showtime — you were born for this. Reign wisely, Queen.”

The Business of ‘Showtime’ Under Vice’s Reign

According to insiders, giving Vice Ganda full creative control was a strategic business move by ABS-CBN, especially as competition among noontime shows has intensified.

Vice is not only the show’s most bankable personality — she also has massive influence across platforms:

• 23 million+ followers on Twitter/X
• 7 million+ on Instagram
• Consistently trending on TikTok
• A YouTube channel with millions of views per video

Her personal brand has outgrown traditional media, and her control over ‘It’s Showtime’ gives ABS-CBN the confidence to future-proof the show against any ratings war.

“We’re not just watching a TV show anymore — we’re watching Vice Ganda build an empire,” said entertainment analyst Miko Santillan.

Not Without Controversy

Of course, not everyone is thrilled. Critics argue that concentrating too much power on one personality could limit diversity and lead to overexposure.

Some viewers have pointed out that Vice’s humor occasionally treads controversial lines, and worry that unchecked control might result in segments that polarize audiences.

But others argue this is precisely what makes Vice great — her boldness, unpredictability, and authenticity.

“She’s not here to play safe,” said one fan. “She’s here to change the game. And she already has.”

A Message from the Queen Herself

In her typical cheeky style, Vice Ganda addressed the buzz during a closing spiel on It’s Showtime:

“Eh kung ako ang boss, dapat may crown ako ‘di ba?” she joked, then added more seriously:
“I don’t want to be a boss. I want to be a blessing — to my co-hosts, to our staff, and to the viewers who choose to laugh with us every day.”

The audience gave a standing ovation. It was a moment both lighthearted and powerful — a symbol of how Vice leads not with an iron fist, but with a golden heart.

What’s Next for ‘It’s Showtime’?

With Vice Ganda at the helm, fans can expect a more daring, more inclusive, and more emotionally resonant version of ‘It’s Showtime.’

Upcoming rumored segments include:

• “Showtime Confessionals” – a heart-to-heart feature where guests reveal personal struggles
• “Vice Versus” – a game segment where Vice debates with celebs on hilarious hot topics
• A possible docu-style anniversary episode about Vice’s 15-year journey with the show

And yes, according to the grapevine — there are plans to expand the show’s reach internationally via TFC and Netflix-style digital content.

Final Thoughts: More Than Just a Host

Vice Ganda’s rise from stand-up comic to the most influential figure in Philippine noontime TV is not just an entertainment story — it’s a cultural one.

She’s proof that authenticity, vulnerability, and resilience can build empires. That laughter can lead. That LGBTQ+ stars can dominate not just the screen — but the boardroom too.

So as the curtains open for another chapter of It’s Showtime, led by the Queen herself, one thing is certain:

Vice Ganda isn’t just running the show. She IS the show.

And we’re all lucky to be watching it.