LIVE MELTDOWN: Matet de Leon Breaks Down in Tears During Live Selling — Bashed by Netizens, Even Her Late Mother Dragged Into Drama!

In a heartbreaking and highly emotional moment that has since gone viral, actress and entrepreneur Matet de Leon broke down in tears during a live selling session, after enduring a barrage of online bashing that took an even darker turn — as some netizens began mentioning her late mother, veteran actress Nora Aunor, in the midst of the hateful comments.

What was meant to be another ordinary night of connecting with fans and selling her homemade products online turned into a public display of pain, vulnerability, and mental exhaustion. The incident has sparked outrage among supporters and celebrities alike, calling out the toxic culture of online bullying and demanding greater compassion for public figures who are, ultimately, human.

What Happened During the Live?

On the evening of June 30, Matet de Leon went live on her official Facebook page to promote her food business — a brand she has built from the ground up, focusing on gourmet tuyo, tapa, and other Filipino favorites. Known for her bubbly energy and entertaining approach, Matet often brings humor and heart to her livestreams, which have become a source of income and connection since she focused more on entrepreneurship in recent years.

However, this particular live session was visibly different.

As she talked about her products, some comments began mocking her appearance, calling her “desperate,” “trying hard,” and “paawa effect.” Some even accused her of using her mother’s name to gain sympathy and sales — a particularly painful insult, as Matet had a known complicated relationship with Nora Aunor, who passed away earlier this year.

Suddenly, Matet paused, her voice cracking. Then, with tears streaming down her face, she said:

“Hindi ko na kaya… Ang hirap naman. Nagta-trabaho lang ako ng maayos. Bakit kailangan akong saktan?”

She wiped her face and tried to continue selling, but eventually had to end the live session early.

The Comments That Crossed the Line

While celebrities are no strangers to criticism, the comments Matet received were particularly cruel. Some screenshots posted by fans showed netizens saying:

• “Wala ka naman sa kalingkingan ng nanay mo. Puro ka drama.”
• “Ginagamit mo pa rin pangalan ni Nora Aunor. Nakakahiya ka.”
• “Live ka nang live, wala ka namang kwenta.”

Many were shocked at how low the bashers went, especially considering Matet was simply trying to run a small business — something widely respected by fans who have followed her transformation from showbiz personality to hands-on entrepreneur.

Celebrities and Fans Rally Behind Matet

Following the incident, support poured in from fellow celebrities, influencers, and thousands of netizens who condemned the online bullying and praised Matet for her strength.

Actress Sunshine Cruz commented on a reposted video of Matet’s breakdown:

“This is heartbreaking. She’s doing honest work. Leave her alone.”

TV host Amy Perez tweeted:

“You never know what someone is going through. Be kind — always.”

Even comedian Pokwang, a fellow celebrity-turned-entrepreneur, posted:

“Matet, kapit lang. Pinagdaanan ko rin yan. Wag mong hayaang manalo ang masasama. Laban lang tayo.”

Meanwhile, the hashtag #WeStandWithMatet trended on X (formerly Twitter), with fans sharing supportive messages and encouraging others to buy her products.

A Painful History with Nora Aunor

Matet de Leon was one of the adopted children of Nora Aunor, the late superstar of Philippine cinema. While Matet has always acknowledged and respected her mother’s legacy, they had a strained relationship over the years. In various interviews, Matet expressed feelings of abandonment and emotional distance, though she never stopped referring to Nora as “Mama Guy.”

When Nora passed away in May 2024, Matet posted a brief but heartfelt tribute on Instagram, saying:

“Despite the pain, I’ll always love you. You will always be my Mama.”

The grief was still fresh when bashers decided to use that relationship against her — a move that many say was not just unfair but cruel and inhumane.

The Bigger Picture: When Online Hate Goes Too Far

Matet’s emotional breakdown is now part of a larger conversation about the mental health struggles of celebrities, particularly those who transition into more personal, vulnerable roles like entrepreneurs, vloggers, or live sellers.

Psychologist Dr. Eliza Santos explained:

“Live selling is a very raw, unfiltered space. Unlike acting where there’s a script, this is the real person speaking directly to the public — which makes them even more exposed to criticism.”

She added:

“People forget that behind every screen is a person who gets tired, who has family, who feels pain. The anonymity of the internet has created a false sense of power — one that many use to hurt others with no consequences.”

Matet Responds: “I’m Not Giving Up”

The day after the emotional livestream, Matet posted a simple but powerful message on her Facebook page:

“Thank you to everyone who reached out. I cried, yes. I broke down, yes. But I’m still standing. And I’m not giving up.”

She also shared a video of her restocking new batches of products and cheerfully interacting with her team, determined to continue what she started.

Fans flooded the comment section with encouragement:

• “You are strong and inspiring. Keep going, Ate Matet!”
• “Your hard work and honesty will always shine brighter than hate.”
• “We’re proud of you. Nora Aunor would be too.”
• 

Final Thoughts

Matet de Leon’s viral breakdown may have started as a tragic moment of pain, but it has since become a rallying point for kindness, empathy, and support in a digital age that often lacks it.

Her story is a reminder that no matter how strong someone appears, we never truly know what battles they’re fighting — and that perhaps, the simplest act of kindness online can save someone from drowning in hate.

As for Matet, she’s not asking for sympathy — just a little respect.

And after this week, she’s earned every bit of it.